What digital marketing services do you offer Melbourne businesses?
TL;DR
We manage Google Ads, Meta Ads (Facebook and Instagram), and local social media campaigns for Melbourne small businesses.
Every campaign we run is built alongside your GEO strategy, which means the keywords we bid on, the landing pages we send traffic to, and the content we create for social media all reinforce the same entity signals that drive AI search visibility. This integration is what separates our digital marketing from a standalone ads agency: your paid spend and your organic AI presence work as one system rather than competing channels.
How much should a Melbourne small business spend on Google Ads?
TL;DR
Most Melbourne small businesses see results with a Google Ads budget between $1,000 and $3,000 AUD per month, depending on industry and competition.
Budget guidance depends heavily on your trade or industry — a plumber in the inner suburbs faces different competition and cost-per-click than a physiotherapy clinic in the outer east. We run an initial competitive analysis before recommending a budget, and every campaign includes monthly reporting on cost per lead, click-through rate, and conversion rate so you always know exactly what your spend is returning.
Why run paid ads alongside GEO optimisation?
TL;DR
Paid ads deliver immediate traffic while GEO builds long-term AI visibility. Together they cover every stage of how customers find you online.
GEO optimisation is a compounding investment: the schema, entity signals, and answer-first content you build today keep delivering AI citations months and years later without ongoing spend. Paid ads complement this by delivering immediate enquiries while your organic AI presence builds. The combination creates a flywheel — ads fund the business short-term while GEO reduces your cost of customer acquisition over time, meaning businesses that invest in both typically see lower blended cost per lead within six months.
How do you measure digital marketing results?
TL;DR
We report on leads generated, cost per lead, click-through rates, and AI citation growth every month.
Every client receives a monthly performance report covering Google Ads metrics, Meta Ads results, and GEO citation tracking across ChatGPT, Perplexity, and Google AI Overviews. Reporting is delivered in plain English with clear recommendations for the following month, not a spreadsheet of numbers without context.
Frequently Asked Questions
Do you manage social media accounts?
Yes. We manage Instagram, Facebook, and Google Business Profile posting for local Melbourne businesses. Content is created in-house and aligned with your GEO keyword strategy.
Can you run ads if I do not have a GEO-ready website?
We recommend pairing ads with at least a GEO-audited landing page. Running ads to a slow or poorly structured website wastes budget. We can build a high-converting landing page as part of the campaign setup.
Do you offer performance-based pricing?
We operate on a monthly retainer model with transparent reporting. We do not offer commission on ad spend, which means our incentive is always to get the best result for your budget rather than to increase your spend.